ABA 0261

     Creating high-quality images on location presents a complex series of challenges. Thorough planning and communication among the client, the photographer, the location owner and representatives at the site can help ensure maximum efficiency and productivity.

Clients should be prepared to specify:

• Exact location of the site, description and documentation required.

• Walk through the project with photographer if feasible

• Provide maps and/or plans with accurate North arrow

• Provide construction progress photos

• Clearly describe goals: areas to photograph, number of views

• Detail design materials, light sources, spaces in use, etc.

• Communicate problems or flaws that photographer should downplay or avoid

• Who is commissioning photography and for what purpose?

• Images for single client only?

• Multiple parties sharing photo costs?

• Outline permissions required for use of photography needed by all parties?

• Delivery deadline and presentation form of the images. Prints, slides, transparencies, digital media, etc.

Negotiation and fees:

     The photographer's fee is predicated on the use of the images and the costs of production. Broader usage increases the value of the images. Fees are adjusted proportionately. Client and photographer must understand if there is leeway in the budget for unexpected conditions, extra views, variables in time, materials, job costs. If the budget is fixed, the limitations should be clearly understood by all parties? If the client needs to negotiate a lower fee, what can be given up in return?

     This might involve restricted usage, fewer views, less elaborate lighting or styling, longer deadlines, more prominent credit line for the photographer, among other options. Once all terms are understood and agreed upon, the client should be willing to sign a proposal or a contract and to provide a purchase order along with a reasonable retainer to confirm the assignment.

To discuss project call Mac at: 601-955-9416

Fax: 601-591-1808

Email: Photographybymac@aol.com